Sizzling Sticks is a Mongolian-style BBQ located in Northville, MI.
About The Project
When we first met with Sizzling Sticks, we knew that this brand was going to require some work. As a restaurant, they were not taking advantage of the web to interact with customers, share updates and coupons, or establish their listing. They were not in control of their online reputation.
We had the opportunity to introduce this restaurant to the power of social media. Specifically, they were missing out on a large demographic of people who use location based social media apps. Location based social media companies like Foursquare now make it easier than ever to offer rewards like coupons to your customers who “check in” at your business.
After working with us, patrons of Sizzling Sticks now have the opportunity to become “The Mayor of Sizzling Sticks” and win a prize every month they hold the title.
Our responsibility included designing and building a new brand for this company. The existing identity that this restaurant had was outdated. Once the brand was built, we presented it to the public through a new website, social media presence (including a Facebook app), as well as an e-mail marketing campaign that does all the work for the client. The full list of our services includes:
- WordPress Website
- Logo/Brand Creation
- Brand Assets (business cards, t-shirts/hats, menus, interior and exterior signage)
- Search Engine Optimization (SEO)
- E-Mail Marketing
- Social Media Presence
- Facebook Application
- #1 listing on Google when searching for “Mongolian BBQ Northville” (their location and product offered)
- Website is 100% responsive and is linked to important online directories such as Google Places, Yelp, and the Yellow Pages
- The brand identity has been updated to reflect the clean and modern nature of the restaurant