CAPTA Pediatrics is a physical rehabilitation company that specializes in patients under the age of 5.
About The Project
CAPTA Pediatrics became a spinoff of Capitol Physical Therapy whose focus is on physical therapy for pediatric patients. They serve a specific market and were looking to have their unique skill sets highlighted.
The challenge was in taking an existing brand, and creating a spinoff that could stand on its own, yet whose look & feel still fit into the parent company.
Our responsibility included building an online brand for this company. The brand look and feel had to remain consistent with the parent company. We provided the following services to them:
- WordPress Website
- Logo/Brand Creation
- Brand Assets (cards, stationary, etc.)
- Search Engine Optimization (SEO)
- Seamless brand integration between parent company (Capitol Physical Therapy) and CAPTA Pediatrics
- Ranked #1 on Google search for “East Lansing Pediatric Physical Therapy” (their location and service offered)
- Website is 100% responsive, making the browsing experience beautiful on any device